Blog
How Content Creation Differs Between Platforms
Differences in Content Creation When most people visualize the word “content” they think of blog posts like this one. Blogging platforms are important-- but they’re only one piece of the content puzzle. If you want your content to reach large audiences, you have to...
How to Improve Your Click-Through-Rate In Three Steps
Improving Your CTR Running a PPC campaign can be stressful enough as it is. Setting your budget, and perfecting your keywords are only the bare minimum when it comes to your ad. They might do the trick to help you rank well, but aren't enough to get you the CTR you...
Is Your Business Ready for Mobile Marketing?
Mobile Marketing is the Next Big Thing Mobile marketing is the next big thing. A whopping 49 percent of all adults in the US own smartphones, according to a recent Nielsen survey. Those numbers will only go up. Mobile marketing is not just for large corporations and...
How to Drive Traffic to Your Website
4 Steps to Drive More Traffic To Your Website Driving traffic to your website is essential to building your online presence and for conversions. Attracting your targeted audience to your site can be a challenging. It requires a long time commitment and money. However,...
Everything You Need to Know About CMS
Using Content Management Systems for Your Business Content Management System (CMS) platforms are super easy to use and very popular. Brands like Wordpress, Joomla and Drupal have practically become household names in recent years. The rise of the CMS makes you...
Using Social Software to Amplify Your Business
Software Series Part 1 Tedious social media workflows eat up valuable time that you could be using to accomplish other important tasks. That’s why more and more online marketers are using software tools to automate their most time-consuming social media chores. There...
Linkedin Social Series Part 4
Use Linkedin For Your Business While Linkedin may not be as big as Facebook, it is the largest and most widely used professional network. One in three professionals are actively using Linkedin. This is a perfect platform to connect with other professionals and market...
SEO: Google Versus Bing
What You Need to Know About Different Search Engines Search Engine Optimization (SEO) is a marketing practice that focuses on building the organic ranking of a website. SEO uses both technical and creative elements to improve rankings, drive traffic, and increase...
Why Re-branding Could be the Right Move for Your Business
Is Your Brand In Good Shape? Having a beloved and well know brand, is something all business owners strive to accomplish. Unfortunately, achieving brand recognition like Apple, does not happen overnight, and not many businesses will ever reach that level of public...
Public Domain vs Copyright
Are You Using Your Images Legally Using images in content creation and on social networks has a number of benefits for marketers looking to engage with stakeholders. Content that's shared on social media channels have a much higher chance of creating...
Social Series Part 3 Twitter
How To Use Twitter For Your Business After Facebook, Twitter is one of the most popular social media platforms. Boasting over seven million monthly active visitors in Canada alone, if your business is not tweeting, now is the time to get started! Welcome to Part 3 of...
The Importance of Social Sharing Buttons to Increase Engagement
Sharing Buttons, An Easy Way to Connect We see them everywhere, the little social sharing buttons on sites encouraging us to share the content. Do these buttons really work to increase social sharing? Can you use them to impact your business? Here are several reasons...