We see them everywhere, the little social sharing buttons on sites encouraging us to share the content. Do these buttons really work to increase social sharing? Can you use them to impact your business?
Here are several reasons why you should have social sharing buttons on your website.
First of all, sharing with the button is easy! It takes a few seconds and the visitor can share your content on any social media site they choose. Having social share buttons can drastically increase engagement because it encourages visitors to share with the simple click of a button.
Photo Credit: Tabsite
When someone shares any of the content on your site, with their social circle, your reach is extended. Your content is now placed before an audience that you may not have been capable of reaching before the visitor clicked share. If someone else shares your content, as well, your reach is extended even further to more and more people.
If someone just discovered your website and does not currently follow you, but likes your content and wants to share it to their own social, having these buttons is a great segway into developing a new online relationship with them. You can connect with them on the social network they used, and thank them for the share and suggest that they like your page for more great content.
When a person shares your content with their online network, the likelihood of engagement increases. People will naturally trust their friends and family more than a business. When they do not feel pressured to make a purchase, they might click on the shared content and engage more willingly.
The person that shared the content becomes an indirect advocate for your business because by sharing your content they say to their network that they trust and recommend your business.
Hopefully, these few tips will encourage you to use social sharing buttons. In no time, you could see an increase in engagement and more business at your door!
For more advice on social networking, increasing engagement, and other great marketing tips check out our Twitter @AFT_Media or head to our Facebook page.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.