When most people visualize the word “content” they think of blog posts like this one. Blogging platforms are important– but they’re only one piece of the content puzzle.
If you want your content to reach large audiences, you have to know how to know your way around many different types of internet platforms.
There’s a lot of confusion around the word “platform.” Even the world’s smartest web developers have trouble nailing down a concise definition.
For this purposes of this blog post, let’s just say that an internet platform is a place on the web where people can go to do stuff– like create or share content.
Read on to discover content creation tips for 3 of the web’s most important internet platforms.
When it comes to Internet platforms, Facebook is the leader by far. A whopping 1.65 billion people log into Facebook every single month. That means that there are currently more Facebook users on the planet than there are Chinese citizens.
LinkedIn is a social media community aimed at business professionals. It’s like a buttoned-up version of Facebook. Thoughtful, intellectual posts do quite well on LinkedIn.
When it comes to internet marketing platforms, Pinterest often gets the short shrift. But it’s the perfect platform for gaining publicity if you’re running a hobby related business.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.