Local search is one of the most important aspects of digital marketing for law firms and small business owners with brick and mortar locations. Here are three ways you can improve your local search visibility today.
Though there are other search engines, Google is by far the most used search engine on the internet today. For this reason, establishing your business’ presence on Google is essential for ranking in local search.
Take these steps right now to establish your law firm or small business in local search right now:
For better or worse, online reviews do impact your ability to be found in local search. For example, the review site Yelp is popular when people are searching for recommended, local service providers and products, and Google has indicated it does consider online reviews when it ranks sites in its search engine results.
One of the fastest ways to grab the attention of local searchers is paid advertising. Paid search ads, along with map listings, usually show up at the top of search engine pages, so consider running a Google Adwords pay-per-click campaign that focuses on local search words.
These three local search marketing tactics may take a couple of hours of your day, depending on how prepared you are, to implement. But the maintenance of each of them will need to be ongoing. Be sure to check in with your listings, reviews and PPC campaigns regularly to stay on top of your local search game.
Need help? Above the Fold specializes in supporting the local search marketing efforts of law firms and small business owners. Learn more now.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.