The past ten years have been a golden age for internet marketing companies like Above the Fold Media – and for good reason. As the internet became the cornerstone resource for all information under the sun and companies moved their businesses online to be found, a new niche in marketing emerged.
As a result, most people likely know what an internet marketing company is. But, do you know what an internet marketing company does, and more importantly, how one can help grow your business?
Working with an internet company is like having a multifaceted marketing pro in your pocket. It can save your organization money by showing you where to spend it and where save it.
For example, certain retail clients may benefit greatly from an investment in a strong email campaign, that regularly introduces new products, promotes special offers and reminds shoppers about their still-full shopping carts.
But a law firm would be wise to spend its marketing dollars on regular blog activity and occasional email campaigns that are informational in nature, explaining changes in laws or perhaps offering reviews of important legal documents based on a client’s life stage.
Skip the guesswork. An internet marketing company can help your organization determine what marketing tactics will provide your organization the biggest return on its investment.
In addition to helping you spend your marketing dollars more wisely, an internet marketing company provides several services that will get you in front of the people you want to work with.
One of the most sought-after internet marketing services is search engine optimization (SEO). SEO services help your website rank higher on search engines like Google. The higher your website is listed for a given keyword, the more likely it is to be visited by potential clients.
However, internet marketing companies like Above the Fold Media, also offer content creation services for blogs, white papers, and e-books, advertising creation, pay-per-click (PPC) support, social media management, directory listings and more. Each of these services are designed to enhance your organization’s visibility on the internet in different ways.
And, as mentioned in point number one, which tactics you decide to invest in will depend on your business type the and goals you have for your company’s presence on the internet.
One of the most convincing benefits, and really the true endgame, of using an internet marketing company to bolster your organization’s bottom line is lead generation.
Lead generation is the marketing term used to describe the activity of helping qualified individuals not only find a business online but also convert those individuals into customers. For example, after getting your company noticed and growing your online traffic, internet marketing companies can expertly develop special website pages, called landing pages, that clearly define the value of your services or products with strong sales copy that hooks and engages an individual, asking them to take a specific action that will convert them from a lead into a customer.
It is an internet marketing company’s job to help you grow your organization in the most cost-effective, efficient and timely manner possible. Though it often takes time to turn a website into a business-generating machine, the job of an internet marketing company is not fully completed without the generation new customers and clients.
If you feel like your website is just a placeholder on the great, wide web, you wonder if you’re spending too much time and money – or not enough – on your marketing strategy, or you are in dire need of new clients, an internet marketing company can support your marketing efforts in these three ways, and likely, bolster your company’s bottom line.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.