Blog
How to Set Up Google Analytics for Your Business Website
How to Set Up Google Analytics for Your Business Website Since Google search is the number one method internet users use to browse the web, it makes sense to use as many of Google’s internet tools as possible to maximize the effectiveness of your business website -...
What are Backlinks, and How Do I Get Them?
What are Backlinks, and How Do I Get Them? The short answer is: Backlinks are easy to define, but considerably more difficult to get. A backlink is simply when an external site links back to content on another website. So when I tell you that 52 percent of marketers...
Social Marketing: Other Social Media Platforms to Consider
Social Marketing: Other Social Media Platforms to Consider The social marketing world only continues to grow – and get even more social. That’s the good news for brands and companies that want more ways to engage authentically with their tribes. That’s also the bad...
Why You Need a Holiday Marketing Plan – and How to Get One Going Fast
Why You Need a Holiday Marketing Plan - and How to Get One Going Fast Even if your business isn’t in retail or e-commerce, you still need a holiday marketing plan. Why? Because, like it or not, the holidays are what people are focused on in the latter months of the...
Social Media Strategy: How to Use Facebook for Business
Social Media Strategy: How to Use Facebook for Business As the largest and most popular social media platform in the world, it’s likely you and most of the people you know have personal Facebook accounts. It’s likely you even follow brands and organizations you are...
Social Media Strategy: How to Use Twitter
Social Media Strategy: How to Use Twitter Social media is a fact-of-life for many today. But the strategic use of platforms for marketing purposes is still a mystery to many across a variety of industries. This article series seeks to support professionals like...
Social Media Strategy: How to Use LinkedIn
Social Media Strategy: How to Use LinkedIn Social media is a fact-of-life for many today. But the strategic use of platforms like, for example, LinkedIn for marketing purposes is still a mystery to many across a variety of industries. If you’ve ever wondered how to...
How to Use On page SEO to Improve Search Engine Rank (Part 2)
How to Use On Page Search Engine Optimization to Improve Search Engine Rank, Part Two On page search engine optimization or SEO continues to be one of the most efficient ways to improve the pagerank of your company’s web pages in search engine results. Part one of...
How to Use On Page SEO to Improve Search Engine Rank, Part One
Use On Page SEO to Improve Search Engine Rank, Part One On page SEO or search engine optimization is one of the most efficient ways to improve your company’s search engine ranking. Why? Unlike other SEO tactics, if done correctly and thoroughly, on page SEO can be...
How Using a Digital Marketing Company Can Save You Money
How Using a Digital Marketing Company Can Save You Money At first glance, hiring a digital marketing company might seem like a business decision that would cause you to spend money - not save it. But if you take a hard look at the benefits of using a digital marketing...
Three Ways an Internet Marketing Company Can Bolster Your Bottom Line
Three Ways An Internet Marketing Company Can Bolster Your Bottom Line The past ten years have been a golden age for internet marketing companies like Above the Fold Media - and for good reason. As the internet became the cornerstone resource for all information under...
The Future of Web Design
WEB DESIGN: A LOOK AT THE FUTURE When it comes to website design, it is hard -- if not impossible -- to accurately predict how things will be in the future. After all, wasn’t it just a couple of decades ago when video conferencing was just stuff invented by science...