How to Map Out Your Digital Marketing Strategy

By David Sahly | Marketing Strategy

Jun 12
planning a digital marketing strategy

Here are 4 Simple Tips to a Successful Digital Marketing Strategy

When it comes to building your brand and operating your digital marketing strategy, you need to be sure to plan it and map it out clearly.

By having a clear vision and plan for executing that vision, you’ll make sure that your digital marketing strategy goes off without a hitch, gives you the best results, and builds your brand.

To help you map out the best digital marketing strategy, we’ve got four simple tips to follow that will help get you there:

What is A Digital Marketing Strategy?

Your digital marketing strategy is integral for how your business appears, functions, and is found online. By making sure to maximize your digital presence, you’ll be sure to get the most out of your business, gaining traffic and converting customers.

A strong digital marketing strategy will incorporate a number of different tactics that work to boost your digital platforms.

In order to maximize your digital marketing, you need to use the platforms and content strategies that work best for you, making sure use everything at your advantage and funnel resources into the ones that work best for you.

developing a digital marketing strategy

Your digital marketing strategy should include a number of factors, including search engine optimization (SEO), content marketing, web development, social media management, and analytics.

With all of these things to consider, it’s best to come up with a clear map and plan for these digital marketing strategies.

Why Map It Out?

As you can see, your digital marketing strategy is complicated, comprising multiple factors. It’s important to make sure you cover each properly and with care, and in order to do this, you need to have a clear plan and remain organized.

Having a clear idea of the various aspects you want to cover and incorporate into your digital marketing strategies is paramount to making sure that you execute it properly and get the return on investment you want.

You’ll need to outline the various things you want to achieve, which specific areas you want to target (in order of importance), and how you want to go about achieving these results.

This will involve creating an overall strategy, as well as marketing campaigns that are detailed and designed to achieve a specific result.

Together, these various campaigns will help work towards the goals of your overall digital marketing strategy.

1. Know Your Audience

Knowing your audience is integral for marketing to them and creating loyal customers and conversions. Begin the process by creating personas for your buyers.

Who are you marketing to and who is your ideal client? Construct an idea of this as specifically as possible so that you know exactly who you are targeting as your market audience.

know your target audience

If you can, base this on real, reliable, and measurable data and statistics in order to make sure that you aren’t just basing this off of what you think, but what you know.

Gain as much information about your existing and potential customers as possible so that you have the best idea of who wants your services or products.

If possible, information about the location, age, income, and job title of your clients could help, as well as their goals, challenges, priorities, and hobbies and interests.

All of this will help you understand exactly who you’re marketing to and will help ensure the best results.

2. Determine Your Digital Goals

When it comes to mapping out your digital marketing strategy, you need to keep in mind what it is you wish to achieve.

Without having clear, defined, and attainable goals for your digital marketing strategies, you’ll fail to gain the results you want and make sure that your campaigns remain targeted and focused.

You will want to separate and organize your goals, as well as the campaigns that work for each. This will help you keep track of all of your goals and their campaigns, so you can determine the progress and ensure you execute it completely and effectively.

Before following through, you’ll also want to identify the Key Performance Indicators related to your business, strategy, and campaign so that you can track the performance of your campaigns.

From here, you’ll be able to use the metrics you track to understand what is working best for your business, improving the aspects of your business that need work.

determine your digital goals

3. Digital Channel Strategy

Once you’ve outlined your target objectives, strategy, and campaigns, you can start ironing them out, including creating content and how to go about distributing it.

A major component of this will be determining which digital media channels to use in order to reach the right audience and for the types of media you have.

Make sure you think about all of the aspects of your digital strategy, including SEO, PPC, Social, Email, Affiliate, and Mobile. Try to identify the different stages of the buyer and sales cycle your customers are in and how to target each, including customer reach, acquisition, and retention.

All of these are integral to ensuring that your campaigns not only reach your intended audience but so that they are as effective as possible.

4. Track Your Analytics and Adjust Accordingly

It’s extremely important to think about analytics from the beginning and include it in your plans so that you can properly track your progress and adjust as needed.

By planning from the beginning, you can incorporate ways of tracking metrics efficiently and conveniently so that you can improve your business accordingly.

By having accurate and high-quality analytics, you’ll be able to understand your challenges and strengths as best as you possibly can, ensuring that you improve your business where it needs it the most.

tracking your business analytics

While digital marketing strategies and campaigns can be difficult to develop and manage effectively, mapping it out can help you organize and properly execute your plan.

By understanding your audience, determining your digital goals, targeting the right digital channels, and tracking your analytics, you can understand your business well and improve it to maximize success.

For more information about this topic and how we can help you grow your business through innovative digital marketing strategies, give us a call at 416-477-1862 or send an email to david@abovethefoldmedia.com!

About the Author

David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.

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