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Law Firm Marketing Trends: What to Prioritize in Your Plan

LAW FIRM MARKETING TRENDS: WHAT TO PRIORITIZE IN YOUR PLAN     LAW FIRM MARKETING...

Law Firm Marketing 101: Use Your Blog to Capture New Clients

LAW FIRM MARKETING 101: USE YOUR BLOG TO CAPTURE NEW CLIENTS Blogging is one of the most important lead-generating marketing tactics law firms can employ today. According to our partner Hubspot, companies who post 16 blogs or more each month receive 3.5 times more...

Law Firm Marketing 101: Social Media is a Swiss Army Knife

LAW FIRM MARKETING 101: SOCIAL MEDIA IS A SWISS ARMY KNIFE When it comes to law firm marketing, there are few digital tools more powerful than social media. Why? Targeting. Not unlike a Swiss Army knife, Facebook, in particular, has a feature that can connect you with...

Are You Targeting the Wrong Audience?

Do You Know Who Your Target Audience Is? The fundamental part of any type of marketing, online or offline, is understanding the consumer. Today, identifying the correct audience can be a challenge. With a wide array of niche products comes a variety of consumer...

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What You Should Know About Social Etiquette in 2016

Social Dos and Don'ts Developing a social media presence is one of the most common online marketing tactics for small businesses. It’s a logical first step to increase awareness and develop your company’s brand. But, what if the social media practices you use are...

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What You Need to Know About SEO

That You Need to Know About SEO We should all be familiar with Search Engine Optimization (SEO), but just in case here’s a quick refresher. SEO is a compilation of strategies used to improve a website’s ranking position in search engines. Using SEO tactics also helps...

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How Poor Marketing Choices Impact Clients

5 Disastrous Marketing Practices As a business owner, you should be entirely aware that your marketing tactics directly impact the success of your business. If you or your company are employing strategies that consumers view as unprofessional or irritating, you could...

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Why PPC is the Black Sheep of the Marketing Family

PPC Marketing No one likes ads. We switch TV and radio channels when an ad comes on or pay extra for Netflix and satellite radio to avoid them entirely. Why should we feel any different about PPC? Paid advertisements, such as PPC, have been viewed negatively by many...

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The Top 5 Proven Ways to Instantly Improve your Content

They say content is king. Well, if you want an approachable ruler, you had better make sure your content is the best it can be. When writing for an online audience, there are certain rules you need to respect. Whether for your company's website or blog, your...

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Ten SEO Commandments for 2016

The point of SEO and digital marketing was once to get page views. But what good is attracting traffic to your site, if you do not get conversions and sales? It’s not enough today to have bodies come through your front door. With tight marketing budgets, aggressive...

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Five Internet Marketing Strategies for Law Firms

Five Internet Marketing Strategies for Law Firms Lawyers who don’t stay up to date on legal developments in their specialties won’t be successful for very long. When marketing themselves, legal firms can also miss the boat if they don’t stay atop the latest Internet...

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Your Customer’s Journey and How You Capture With Keywords

Your Customer’s Journey and How You Capture With Keywords In today’s media-rich landscape, full of media-savvy consumers, the role of search engine optimization and keyword searches has had to evolve. At one time, SEO seemed as simple as using the right keywords to...

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Adapt or Die: SEO Strategies for Small Business

Adapt or Die Panda, Penguin, Hummingbird; to some, these merely represent a few members of the animal kingdom, but in the world of digital marketing they signify something vastly different. As far as SEO strategies for small business, these Google algorithm changes...

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