Why You Should Build Links Properly Today, internet marketers that engage in automated link building practices risk angering Google’s birds and beasts. Three algorithm updates named after animals– Panda, Penguin and Hummingbird– have made it very hard to exploit the way Google organizes search results. If you don’t want your site to get chomped, pecked […]
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Are You Tracking Your Google Rankings? If your rank on Google changes, so will your profits. If you suddenly slide off the main page, your traffic will take a big hit. By the same token, if you rise to the top you should expect a swarm of new visitors. Whatever happens to your Google ranking, […]
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What Business Owners Need to Know about Google Hummingbird Google’s Panda and Penguin algorithm updates created quite a stir in the SEO world. Changes made during those updates caused major industry changes. After Panda and Penguin, scammers lost a heap of money– but so did a lot of popular brands. At the same time, underperforming domains […]
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What to Ask When Looking for SEO Internet marketing works. That’s why so many Fortune 500 companies are dumping money into digital marketing campaigns. The average firm devoted 29 percent of its marketing budget to internet marketing in 2014, according to Web Strategies lead marketer Neal Lappe. By 2019, 35 percent of all marketing efforts […]
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Google Panda and Your Website Content Google Panda is an algorithm that works to downrank pages that are low-quality, which means that higher-quality websites with valuable content rise higher in search results. According to their Webmaster Central Blog, Google recommends that website publishers focus on delivering the best possible experience for users. They explicitly state […]
Continue readingSoftware Series Part 3 If you want to run a PPC campaign effectively, you need to use software to collect reports, track ads and see how well you’re performing. PPC is in many respects a numbers game. If you don’t keep track of your numbers, your campaign will go nowhere and you’ll wind up losing […]
Continue readingGoogle Penguin and Back-link Profiles Google Penguin was first released in 2012 as the search engine’s response to “black hat” SEO tactics for link building. Since Penguin first came out there have been numerous updates to the algorithm. Google targeted link building techniques that focused on link schemes. Some examples of link schemes that Google […]
Continue readingWhy You Need A Physical Address and Online Address for Your Business Thanks in large part to Amazon, book stores across North America have closed their doors for good. Small booksellers just can’t compete with Amazon’s huge selection and low prices. But what will become of traditional brick and mortar stores in other sectors? […]
Continue readingSoftware Series Part 2 The only thing constant in the world of SEO is change. A minor Google algorithm update can mean massive ranking changes. In order to stay on top of your game, you need effective SEO tools. There are 4 main types of SEO tools you should be using. Read on to find […]
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o You Understand Search Analytics? What do visitors do when they land on your site? Where do they click? How long does it take to load? Where is your traffic coming from? What kind of search terms are your visitors using to find you? If you want to pull in more leads, increase your conversion […]
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