Blog

5 Reasons Your Business Needs a SEO Specialist

5 REASONS YOUR BUSINESS NEEDS A SEO SPECIALIST   Maybe you're trying to justify hiring a Search Engine Optimization (SEO) specialist but you still think you should be able to do it on your own. Colleagues probably say they were able to master the basics from a few...

Law Firm Marketing Trends: What to Prioritize in Your Plan

LAW FIRM MARKETING TRENDS: WHAT TO PRIORITIZE IN YOUR PLAN     LAW FIRM MARKETING...

Law Firm Marketing 101: Use Your Blog to Capture New Clients

LAW FIRM MARKETING 101: USE YOUR BLOG TO CAPTURE NEW CLIENTS Blogging is one of the most important lead-generating marketing tactics law firms can employ today. According to our partner Hubspot, companies who post 16 blogs or more each month receive 3.5 times more...

3 Marketing Tactics to Grow Inbound Leads

3 MARKETING TACTICS TO GROW INBOUND LEADS   Leads are the key to success in any business. Without leads your revenue drops. Without revenue you don’t have a company, so it is understandable that marketers are held accountable for generating more and more leads every...

read more

The Secret to Nurturing Inbound Leads into Customers

THE SECRET TO NURTURING INBOUND LEADS INTO CUSTOMERS   Lead nurturing actively engages a targeted group of prospects or leads by providing relevant, educational content at each stage of their journey through the buying process. It is extremely effective in moving...

read more

How are Inbound Leads Different from Outbound Leads?

HOW ARE INBOUND LEADS DIFFERENT FROM OUTBOUND LEADS   Inbound marketing is everywhere. If you’re reading this post, you most likely have some form of strategy in place such as a blog, social media presence, an optimized website or all of those tactics combined. If...

read more

How to Blog Effectively for Better Results

How to Blog Effectively for Better Results If you are evaluating your marketing strategy and find yourself wondering how much your company blog matters and whether you should continue to put effort into it, the answer is yes! According to our partner Hubspot, 85...

read more

Social Marketing: Other Social Media Platforms to Consider

Social Marketing: Other Social Media Platforms to Consider The social marketing world only continues to grow – and get even more social. That’s the good news for brands and companies that want more ways to engage authentically with their tribes. That’s also the bad...

read more

How to Set Up Google Analytics for Your Business Website

How to Set Up Google Analytics for Your Business Website Since Google search is the number one method internet users use to browse the web, it makes sense to use as many of Google’s internet tools as possible to maximize the effectiveness of your business website -...

read more

What are Backlinks, and How Do I Get Them?

What are Backlinks, and How Do I Get Them? The short answer is: Backlinks are easy to define, but considerably more difficult to get. A backlink is simply when an external site links back to content on another website. So when I tell you that 52 percent of marketers...

read more

Social Marketing: Other Social Media Platforms to Consider

Social Marketing: Other Social Media Platforms to Consider The social marketing world only continues to grow – and get even more social. That’s the good news for brands and companies that want more ways to engage authentically with their tribes. That’s also the bad...

read more