Why it is Just as Important to Keep Your Brand Consistent Online and Offline As a business owner, you should be familiar with brand development. Many businesses often struggle with developing and maintaining a consistent brand. Keeping your brand consistent is not...

How to Build Links Building links the right way takes some work. However, the payoff can be enormous if your efforts are successful. Here are 5 creative white hat tactics you can use to encourage influencers to send traffic your way. 1. Make friends...

Do You Know Who Your Target Audience Is? The fundamental part of any type of marketing, online or offline, is understanding the consumer. Today, identifying the correct audience can be a challenge. With a wide array of niche products comes a variety of consumer...

The 4 Things Every Marketer Must Know About Website Responsiveness Do You Understand Responsive Web Design? Every marketer today should be familiar with the importance of developing a user-friendly website. It is necessary to have clean professional landing pages, a...

Social Dos and Don'ts Developing a social media presence is one of the most common online marketing tactics for small businesses. It’s a logical first step to increase awareness and develop your company’s brand. But, what if the social media practices you use are...

5 Disastrous Marketing Practices As a business owner, you should be entirely aware that your marketing tactics directly impact the success of your business. If you or your company are employing strategies that consumers view as unprofessional or irritating, you could...

PPC Marketing No one likes ads. We switch TV and radio channels when an ad comes on or pay extra for Netflix and satellite radio to avoid them entirely. Why should we feel any different about PPC? Paid advertisements, such as PPC, have been viewed negatively by many...