Blog

Proven Tips For Excellent SEO Local Presence in Ottawa

Using the right tools to increase SEO Local Presence in Ottawa can help your business by helping customers to find you. Here’s some local search ranking signals you can use. Google My Business This is at the top of the list because it’s one of the most effective ways...

SEO Specialist in Toronto Tips for Internal Linking

As an SEO Specialist in Toronto, we understand explaining what we do in simple terms is important so clients get the benefits. Experts tend to focus on things like Google algorithm updates and SEO site audits. Sometimes that means that the more important fundamental...

What’s Included in SEO On-page Optimization In Ottawa

SEO on-page Optimization In Ottawa is the term used to describe features on a webpage that can be tweaked and optimized to increase page ranking and search engine results. There are several different elements that need to be looked at. Keywords Search engines match up...
Why Automated Link Building is Toxic

Why Automated Link Building is Toxic

Why You Should Build Links Properly Today, internet marketers that engage in automated link building practices risk angering Google’s birds and beasts. Three algorithm updates named after animals-- Panda, Penguin and Hummingbird-- have made it very hard to exploit the...

read more
The Best Way to Track Your Google Search Rankings

The Best Way to Track Your Google Search Rankings

Are You Tracking Your Google Rankings? If your rank on Google changes, so will your profits. If you suddenly slide off the main page, your traffic will take a big hit. By the same token, if you rise to the top you should expect a swarm of new visitors. Whatever...

read more
Everything you need to know about Google Hummingbird

Everything you need to know about Google Hummingbird

 What Business Owners Need to Know about Google Hummingbird Google’s Panda and Penguin algorithm updates created quite a stir in the SEO world. Changes made during those updates caused major industry changes. After Panda and Penguin, scammers lost a heap of money--...

read more
Are you Asking SEO Companies the Right Questions?

Are you Asking SEO Companies the Right Questions?

What to Ask When Looking for SEO Internet marketing works. That’s why so many Fortune 500 companies are dumping money into digital marketing campaigns. The average firm devoted 29 percent of its marketing budget to internet marketing in 2014, according to Web...

read more
Everything You Need to Know About Google Panda

Everything You Need to Know About Google Panda

Google Panda and Your Website Content Google Panda is an algorithm that works to downrank pages that are low-quality, which means that higher-quality websites with valuable content rise higher in search results. According to their Webmaster Central Blog, Google...

read more

Is PPC Software Worth the Extra Work?

Software Series Part 3 If you want to run a PPC campaign effectively, you need to use software to collect reports, track ads and see how well you’re performing. PPC is in many respects a numbers game.  If you don’t keep track of your numbers, your campaign will go...

read more

What You Need to Know About Google Penguin

Google Penguin and Back-link Profiles Google Penguin was first released in 2012 as the search engine’s response to “black hat” SEO tactics for link building. Since Penguin first came out there have been numerous updates to the algorithm. Google targeted link building...

read more

Online Sales vs Brick and Mortar Sales

Why You Need A Physical Address and Online Address for Your Business Thanks in large part to Amazon, book stores across North America have closed their doors for good.  Small booksellers just can’t compete with Amazon’s huge selection and low prices.     But what will...

read more

Can SEO Software Really Increase Your Ranking?

Software Series Part 2 The only thing constant in the world of SEO is change.  A minor Google algorithm update can mean massive ranking changes.  In order to stay on top of your game, you need effective SEO tools. There are 4 main types of SEO tools you should be...

read more
How to Interpret Search Analytics

How to Interpret Search Analytics

o You Understand Search Analytics? What do visitors do when they land on your site? Where do they click? How long does it take to load? Where is your traffic coming from? What kind of search terms are your visitors using to find you? If you want to pull in more leads,...

read more

Successful Online Marketing in 2015

Marketing Tactics Worth Emulating In the world of internet marketing, a familiar old axiom rings true: if you don’t know where you’ve been, you don’t know where you’re going.  Analyzing recent trends can help us plot the future. What did businesses do to upgrade their...

read more