From an organic SEO standpoint, social media platforms give owners the ability to strategically post content that links back to specific pages on their website and other social platforms.
This helps the potential client come to a particular point where there can be an opportunity for conversion.
When it comes to the relationship between social media marketing and organic SEO there is a lot of opportunities for growth.
Since the beginning of 2016, Google has been collaborating with the big players of social media such as Facebook, Twitter, and Instagram.
This project involves content from those platforms appearing more frequently in mobile SERPs.
Heading into 2017 more social media franchises are starting to join in on this venture to help draw a line between web content and social media content, or possibly merge the two.
Hiring a company to handle your SEO is still one of the best ways to ensure that your website ranks well on online search engines.
However, in these times you should combine good SEO strategy with a well-executed content curation, which is where social media can really benefit you.
Even though social media will not directly affect or influence your website’s ranking, SEO isn’t as effective as it could be without utilizing social media platforms.
When you share content on any of your social media pages you’re not only engaging people, you’re also bringing them to your website. As a result of this, your site’s visibility becomes boosted.
While social shares don’t necessarily affect a site’s position in search lists, social profiles can definitely influence the content appearing in search results.
A social media profile is often one of the first listings to appear online in the search listings for brand names, such as Facebook and Twitter profiles.
This doesn’t necessarily apply to every business, especially if it doesn’t have any social media accounts.
However, if you were to build up your brand using a social platform, Google will see it and will pull it into its authority algorithm.
Today, people don’t only turn to Google to look things up. More people are looking to the social channels such as Facebook to find what they’re looking for.
An expert in the industry, Neil Patel, reviews this point in his article on why social media is the new SEO and says “We need to understand that search engine optimization includes the search that happens on social media search engines.”
While heading into a new year of social media and search engines there are a few things to consider.
Social media is looking to become intertwined with SEO and if this were to occur then it would have positive effects for businesses.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.