As Canada’s capital, Ottawa has always had a central position in the minds of many Canadians. The city is typically associated with the parliament buildings and politics but behind the veneer of constitutionalism there is an expanding business community seeking customers on a daily basis. As a business owner in Ottawa, you likely know the difficulty of expanding your client base due to the seclusion that Canada’s capital features. Gaining business through traditional marketing methods such as television, radio or print is either too expensive or ineffective, making them problematic options for most businesses. Referrals are great, but they require an established client base to make them an effective sales generator. At the end of the day, it seems as if there aren’t any viable options for a business owner in Ottawa to generate new customers.
This was true until the creation and spread of search engines. Search engines (such as Google) are incredibly complex data indexes that allow you to search for information, goods, services, locations and more with simple search commands entered into a browser. Search engines have grown in importance since their unveiling in the late 90’s. Think about it, when you need to know something, you no longer “look” for it, you “Google” it. So important are search engines to our lives that we have invented new terminology for them in the English language. The true value of search engines to business owners is that they operate as a marketing agency to identify your target audience demographics without you having to conduct any expensive research.
For example, any business owner can determine how many people in Ottawa are searching for his or her products and services using tools Google provides for free. From this list, you know how many people are interested in purchasing goods or services from your business, and you can market accordingly. Search engines are such a powerful marketing tool because they tell you upfront what your potential sales volume might be through your digital resources in any given month. However, there is a catch. Search engines can provide you with search numbers every given month, but this does not guarantee that your business will be the one that shows up when a potential customer searches for your goods and services. In order for that to happen, you have to optimize your website for Google’s algorithm first.
Search Engine Optimization (SEO) is a process that involves optimizing your website’s technical data and content to align with best practices and ranking factors Google uses to determine what businesses should be shown in its search results for different keywords entered by users on a monthly basis. We at Above The Fold Media have years of experience promoting our client’s websites through search engines and have met with an incredible level of success across multiple industries. Our professional team of SEO experts is the foundation for our success.
With years of experience in the SEO industry, our Ottawa SEO experts are trained and experienced in creating successful SEO campaigns to drive your website’s rankings up. This in turn generates more traffic for your company’s website, thereby increasing the number of leads and sales you will generate on a month-to-month basis. We also specialize in optimizing websites for sales and user experience which helps with establishing and expanding a digital footprint and reputation that will help you retain customers and create repeat business.
In addition to our trained team of SEO professionals, we also feature content production experts, web development specialists and social media gurus, all of whom have experience creating website traffic and sales for our clients. This team of digital marketing professionals gives us the ability to handle a campaign of any size for a client in any industry. Whether you want a limited scope ranking campaign or an all-encompassing digital marketing campaign, Above The Fold Media has the right team and tools to get the job done right the first time.
In addition to our trained SEO experts and professionals, we also feature a series of SEO tools and tactics that have been developed within our office to help your company’s website rank on Google. These in house tools were created specifically for the purpose of filling the gaps that publicly-available SEO tools miss. Most digital marketing agencies rely on the same set of purchasable SEO tools, meaning that many business owners are receiving the same quality of SEO services and do not hold a competitive advantage. With Above The Fold Media, this is not the case. We cover all the bases and ensure that our clients receive top-quality SEO services in the Ottawa area. Even if your competitors are utilizing SEO as a means of generating more clients for themselves, this ensures that you will always be on top.
At the end of the day, if you are hiring an agency to handle your digital marketing needs, you are not paying them to try, you are looking for results. With a monthly reporting system that shows you your website’s month-over-month progression and our strategy for further improving your rankings and traffic, you will always be plugged in to your SEO campaign without having to take any time our of your busy schedule to ensure your results are positive. Furthermore, we pride ourselves on developing strategies and campaigns that will make the most out of your marketing budget. This means that there will be no waste, and no additional services or payments without your express permission. At the end of the day, we want to be accountable to you as our client in order to ensure that you are satisfied with the services we are providing. You won’t find the same personalized approach with any agency in Canada.
If you are looking for a change in your marketing and promotional strategy, look no further. Contact us today for a free consultation and get your business off to the right start this year!
specifically for you, will allow for you to take back customers you have lost in the past to your competition. If you are looking for the best SEO company in Markham, give us a call today for a free consultation!