In today’s growing digital economy, having a discoverable web presence is more important than ever. This is particularly true when your business is located in a rapidly-expanding urban centre such as Mississauga. Being part of the Greater Toronto Area and therefore only a stone’s throw from an enormous potential client base, there has never been a better time to be located online and discoverable through major search engines.
With over 80% of consumers searching for products and services online before making a purchase, Search Engine Optimization (SEO) has become one of the fastest-growing industries in the world. Businesses that are adopting this new trend are generating leads as never before, with some local Mississauga businesses receiving hundreds or even thousands of visitors to their website on a daily basis!
Ranking in major search engine results pages such as those distributed by Google or Bing create enormous returns on investment for businesses of all sizes. There has never been an easier, cheaper, or more efficient way to reach out to your client base than through these search engine vendors.
This has tremendous potential to increase business leads and revenue since these potential clients will be directed towards your website as opposed to your competitors. As your Mississauga SEO company, we want to show you how much your company can really benefit from utilizing search engine optimization.
Our approach involves a personalized action plan dedicated to your website’s specific strengths, weaknesses and needs. We make improvements where they are necessary and reinforce the powerful aspects of your website to create a powerhouse of ranking potential, traffic and lead generation. In all things, our primary motivating factor is to increase your overall revenue as a business through marketing your business on digital channels.
The benefits of using SEO are measured over time as the process does not happen overnight. A typical Mississauga SEO campaign can take up to six months to bear fruit in the form of first place rankings, beginning with start-up results in the first two or three months. Search engines like to see consistency and organic growth, which means this process cannot be rushed. Organic SEO pertains to increasing your rankings without the use of Pay-Per-Click (PPC) advertising. The results you get from organic SEO are more time consuming, but provide better returns and feature a lower cost than PPC. A well-designed SEO campaign can implement excellent results using organic SEO as a main tactic.
From the outset, we work with you to establish your ranking, traffic and lead generation goals for the contract period. Once we have decided what your monthly digital marketing goals are, we follow our personalized action plan to the letter. The primary objective of this procedure is to get your business ranking as high as possible on search engine results pages such as Google, Yahoo, and Bing. In order to achieve this, we need to identify your specific niche, your target demographic, and assess your website from top to bottom.
We begin with an extensive keyword research phase which provides us with insight into regularly-used phrases your customers are using with respect to your products or services. We then brainstorm techniques to include them organically throughout your website. Only the most relevant and sales-oriented phrases are included, as we want to make sure that the visitors your website is receiving are inclined to purchase your product or service based on their search terms. This “purchaser intent” drives everything we do when it comes to choosing keyword phrases to rank your website for.
From there, we use a variety of tools to understand how people search your competitors. We take an in-depth look at every possible search engine results page your competitors are ranking in. We dive into their website’s analytics to determine how authoritative their website is, and how difficult it will be to defeat their search results.
Lastly, we come to the implementation of these research results and stated objectives. This includes everything from coding to content. During this time we also focus on building links to your website from authoritative sources in your industry and ensuring that your website’s content pertains to the keywords and phrases we discovered in the research phase.
This also means that within this period of time, your company will be reaching more consumers, and ultimately achieving a larger bottom line. SEO is such a vital component of marketing your business because the digital world has created a world of online accessibility. Many business owners don’t understand that SEO stands as the most beneficial manner of marketing available today, even for established businesses. It is the one place where a start-up can compete on equal terms with a multi-national organization assuming they are properly represented.
If you choose not to use our Mississauga SEO services, you truly are missing out on a great opportunity to expand your business and revenue. Without this marketing opportunity in your back pocket, any potential customer searching for a phrase or keyword related to your product or service would ultimately be directed to a competitor’s site, hurting your potential revenue over time.
With the proper SEO strategies implemented in a structured professional manner, you finally have the opportunity to take back customers from your competitors that you were previously losing to them. As mentioned previously, it takes a combination of organic SEO strategy and implementations on multiple social platforms to create a strong campaign if you are looking for significant results.
If you are looking for the best SEO company in Mississauga, then look no further! Give us a call today for a free consultation.