How to Create a Marketing Campaign that Reaches Your Goals

By David Sahly | Online Marketing

Dec 16

Follow These Steps for an Unbeatable Marketing Campaign

Creating a marketing campaign is easy. Creating a successful marketing campaign that lasts, however, is much more difficult.

The best way to make sure you consistently drive consumers and advertise effectively is to create a consistent marketing plan that works for you over the long haul.

Overall Marketing Strategy First

For your marketing initiatives to be successful and last long-term, you will want to make sure that you create a campaign that works within your overall marketing goals and strategy.

Before initiating a marketing campaign, you need to first establish a clear marketing plan. Until you have an overall marketing strategy for your brand, you will have trouble producing effective marketing campaigns that bolster your brand.

By having an established marketing strategy and plan that you can integrate your marketing campaigns into, you will ensure that your campaigns work better each time and that you have long-term success.

Set a Clear Plan for Your Campaign

marketing-plan-coachingEstablishing a clear objective for your campaign and sticking to it will ensure that your marketing campaign lasts and bolsters your overall marketing plan.

By firmly outlining what you plan on achieving with your campaign, you will keep it on track and make sure that you reach the goals you’ve set for yourself. This will help you target the proper customers and services as well as make sure that you tailor your marketing campaign to reach your audience.

Clear parameters on your campaign will keep you on track and make sure you reach the objective.

Within this, consider establishing a timeline and action plan to execute the components of your strategy, helping you along the way.

How Will You Measure Success?

In order to make the most of your marketing campaign, you will need to track and monitor our success using metrics.

In order to do this, you will have to decide which metrics you want to use and how you will use them. By figuring out which metrics to track you will make sure that your marketing campaign is succeeding in the areas you want.

One of the best and most convenient way to do this is by using Google Analytics.

Choose your Channels

One of the most important factors for creating a successful marketing campaign – and one that lasts and creates continuous engagement – is targeting the right channels and engaging your community in the right way.

In order to create consistent engagement, you need to make sure you target the right channels to connect with your customers.

Email marketing, pay-per-click advertising, and social media networking are all options for targeting customers.

By choosing the right channels, you will make sure that you bolster the right client base and that your marketing campaign is a success.

Execute the Plan, Measure Success, and Adapt

Once you’ve planned every detail, you can then execute the plan. Follow what you’ve established to make sure that your plan succeeds how you intended it to.

By making sure that you follow your plan, you will make sure that you don’t lose track of your objectives.

As you execute the plan, track and measure your progress to see what works and what doesn’t. From here, you will want to make adjustments until your plan is most efficient. Stick to what works and switch up what doesn’t.

Establishing Your Marketing Foundation

As with any marketing strategy, you will need to adapt to what is working and what isn’t. Stick to components of your campaigns that gives positive, solid results and ditch strategies that aren’t helping you convert.

By adapting to what is and isn’t working you will slowly perfect your marketing campaign to give your target audience what they want.

When doing this, you’ll end up targeting the channels and consumers that apply most to your business.

About the Author

David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.