Popular, searchable keywords have long been the way to go as far as ranking on Google – but they often come with their own host of problems. Effective search engine optimization strategies, those that yield long term results, require sufficient time and resources, and ranking under specific keywords often takes far more effort than just posting a blog or optimizing your website.
This knowledge may discourage some from even attempting to endeavour to implement an SEO strategy – but it shouldn’t. As difficult as it can be, there are ways to help boost your rankings thanks to keywords- but this requires some additional understanding.
One of the best ways to achieve this is through local SEO – Toronto companies are making great strides in this arena – rather than just short-tail keywords that are highly competitive (meaning it is way harder to rank). Optimizing your content for a local search has become an incredibly effective method of increasing keyword search rankings.
When it comes to local SEO, your landing pages are key. These are, after all, the first thing your customers see, and really what you want them to see first, so well-written, optimized pages are far likelier to rank versus those that are lacking in these elements. It is also really important to avoid posting duplicate content – this can quickly mean a penalty and a loss of recognition.
Google Places in another key element – ensuring that your business is established on this medium is another great way to encourage local SEO search rankings.
Don’t just take our word for it. Here are two examples – one a poorly optimized landing page, the other a great example of how local SEO works wonders!
As is evident from these two images, the second is clearly the winner here. Rather than just offering information about the location of the business, followed by a map and some images but no content, the second page offers not only information about the location, it also features an image to break up the text, information about what this location offers, benefits, etc., all of which is optimized for local SEO. The second offers far more to Google crawlers when searching for results. Furthermore, if you were looking for a local dentist, and these were your two options, which would you be more likely to choose?
When it comes to local SEO, Toronto companies are quickly realizing that to be absent is to be missed. Using localized SEO keywords and optimizing your pages appropriately is the way to go.
For more about local SEO Toronto, please contact Above the Fold Media – we can help you get found! Call us today at 416-477-1862.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.