Since Google search is the number one method internet users use to browse the web, it makes sense to use as many of Google’s internet tools as possible to maximize the effectiveness of your business website – especially if they’re free. Google Analytics, in particular, is arguably one of the most valuable tools available to business owners today.
Google Analytics is a free web tool provided by Google that tracks data generated by your website, including traffic volume, traffic sources, types of visitors, visitor demographics, visitor behavior, conversion rates and more.
Though the layperson pay find setting up a Google Analytics account daunting, these quick steps will get you started in no time.
If your website was created by a third party, it is possible you already have a Google Analytics account that is generating data. If this is the case, reach out to see if you can be added as an admin for your website. Otherwise, follow these steps to set up your own account.
Now your account set up is complete. But you’re not quite done. Next, you have to give Google permission to, essentially, track the activity on your website. This is done by connecting your site to your Google Analytics account with a little bit of code. Yes, code.
Depending on how your website is built, there are a few ways you can add Google’s tracking code and your newly created tracking ID to start gathering data.
Here is the Google Analytics code you will need for your website. Be sure to insert your new tracking ID in the code where it reads: GA_TRACKING_ID
<!– Global Site Tag (gtag.js) – Google Analytics –>
<script async src=”https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID”></script>
window.dataLayer = window.dataLayer || ;
gtag(‘js’, new Date());
Now that you know how to set up a Google Analytics account for your business website, the next step is building dashboards that aggregate important data, which will help you make smarter decisions about your digital marketing efforts. Follow us on social to receive those tips.
David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.