The benefits of email marketing are countless, but creating a successful email marketing campaign isn’t easy. Often, the biggest challenge is knowing what will or will not work for your business, so hiring a reputable email marketing professional in Toronto can save your organization time and money.
Above the Fold Media has years of experience creating successful email campaigns for businesses just like yours. We run campaigns designed to help your organization generate revenue by increasing awareness, developing relationships, advertising effectively, targeting your ideal customer, & more.
Five Ways Email Marketing Can Support Your Company
Customization is one of the biggest advantages of email marketing.
Consider the following benefits of individualizing your marketing efforts using email.
Email marketing is an effective way to introduce a business, its values, and its products and services. Introductory offers, product and service FAQ information, and relevant company news can educate recipients right in their inbox. Over time, email recipients will feel familiar and recognize your organization elsewhere.
Email marketing is an important tool for a business that would like to develop an ongoing relationship with its email recipients. Touch-point emails, interest surveys, and valuable information, perhaps in the form of blog articles, can keep your business in front of individuals in a relevant way over an extended period of time.
Email marketing can turn a one-time customer into a repeat customer or, even better, a company advocate. Referral program information, requests for online reviews, and special offers for repeat purchases, will increase the likelihood a customer will purchase again or share their experience with others, bringing in new customers.
Email marketing can also be used as advertising, which is usually a very expensive way to connect with potential customers. Use email to make sale announcements, publicize special offers, and advertise relevant products for special seasons or holidays to try your hand at low-cost advertising.
Email marketing campaigns are a highly targeted marketing tactic. Because email campaigns are so customizable, you can send articles to recipients subscribed to your blog, cross-selling offers to recent customers, and so on. These recipients will be more likely to not only open your emails, but also take the action your business would like them to.
Three Reasons Why Using a
Professional Email Marketer Is Smart
What’s so difficult about sending out a few friendly emails?
You might be surprised to find out that it’s more complicated than it looks.
Without prior knowledge of how people respond to emails, your business will spend a lot of time, energy and effort determining what steps to take to develop an email marketing plan that meets your business’ goals.
Crafting careful subject lines and a working knowledge of writing style, voice, tone, are critical to developing a successful email campaign. If email copy is too salesy, emails will end up unread in a junk folder, but if email content is too friendly, your email recipients won’t convert into customers.
Finally, it is important to have the right tools to track your email efforts to determine what is effective. Many smaller businesses don’t have the resources to piece together an affordable tracking plan on their own, and purchasing access to a set of comprehensive tracking tools can be expensive.
By partnering with a company that specializes in email marketing in Toronto, you can receive all the benefits of email marketing and reduce the number of challenges your business will face trying to do it alone.
There’s no reason to wait any longer. Contact us now to learn discuss how we can support your business.
How can we help?
With years of hands-on experience, Above the Fold Media not only knows what it takes to create a successful strategy, but it also has access to the staff and tools it takes to help your business meet its email marketing goals.
If you’ve tried email marketing in Toronto without the support of an email marketing professional and been unsuccessful. If so, you are not alone. Or maybe your organization hasn’t attempted it yet at all but understands the benefits of email marketing and is ready to grow. In either case, Above The Fold wants to help.