Inbound marketing involves providing prospects and existing clients alike with value through content. Inbound marketing is a process that takes a prospect from being a stranger to your brand, to a visitor to your site, to a lead, to a customer and finally to a promoter.
Leveraging social media marketing, Google PPC, SEO and email marketing are all ways to attract and connect audiences and direct them inbound. In order to connect and attract audiences you must offer them something of value.
Studies have shown that many people value non-monetary gestures far greater than monetary if the non-monetary gesture presents real value to them.
In this spirit, inbound marketing will create value for audiences through e-books, whitepapers, studies and more. Right now you may be thinking, you are already busy – how in the world will you find the time to create this content? This is where we come in. We create a wide range of content to support your inbound marketing needs.