Smarter Organic Search Engine Optimization (SEO)
Every business — small or large, legacy or brand-new — needs an effective marketing strategy. In this day and age, much of that strategy will be implemented online. The first step to growing your company is making sure that potential customers know your name. To do that, your website needs to be easy-to-find among the many other names listed on the internet.
Many companies turn to ad agencies to place their company’s name on other websites or on search pages. Ad campaigns can work, but they can’t take the place of a strong brand name. Expensive ad campaigns can boost your online visibility, but there are also more cost-effective and organic ways to accomplish the same goal. SEO (search engine optimization) operates partly on keywords embedded directly into your website, and boosts your ranking in search engines. This naturally leads potential customers to click on your website before your competitors’. After all, potential customers can’t become loyal customers if they don’t even know that your company exists.
Background on SEO
SEO has changed substantially from when it first debuted in the earliest search engines. Search engines originated in the 1990s, as a way to organize and collect all of the web pages out there. The first problem with search engines,of course, is how to find and then list the appropriate results. Early search engines simply searched web pages for keywords, and then organized the relevant websites by the number of appropriate keywords they contained. Now, search engines are more complex than that, but they still operate on a similar basis. Search engines aim to provide people with exactly what they were searching for, and the algorithms to do that are continually improving.
How SEO Can Help Your Company
In this technological era, most people take to the internet to find companies and services near them. No longer do potential customers look for your name in the phonebook; now, they search through Yelp or simply click on the first search result that pops up. This makes it especially important to ensure that your company’s website is at the top of the list when potential customers search for your services in your area.
A comprehensive SEO strategy can do just that. Effective SEO will lead more people to your website. In turn, a functional and visually appealing website will keep those people on your website for longer. And, the more people visiting your site, the more customers your company will draw in. Although this process can take some time, the benefits in the end are more than worth the effort. In a digital era, a company’s online presence is incredibly valuable. Investing in SEO is investing in your company’s future.
How SEO Works
In addition to gauging keywords and phrases in your website content, search engine metrics also evaluate how often you are mentioned or linked to by other websites. This is a way that search engines gauge the quality and popularity of your website, in an attempt to provide search engine users with the best results possible. This means that, in order to boost your website as much as possible, you’ll need a comprehensive SEO strategy.
Before other websites begin linking to your company’s, you’ll need to build a sleek site with strong branding and a clear message. This includes all aspects of your website, such as a focused About Us page and a lively, regularly updated blog. Overall excellence and attention to detail is the most important aspect of any company’s website, and can make a big difference in how outsiders evaluate your business. By building your website appropriately, you’ll build your brand and increase your credibility in the marketplace.
Essentially, search engine algorithms start by determining the relevance of a website. So, the first step of SEO is to make sure that your website content is focused and addressing the target topics with the correct keywords. Then, search engines order the relevant website by their quality. This leads to the second step of SEO, which is to ensure that your website is high-quality, visually appealing, and has strong branding.
How Above the Fold Works
Every business is unique. At Above the Fold, our team members have a deep understanding of SEO and metric-boosting strategies, but we also understand that your company’s needs will be different than the needs of any other company. Each business aims to attract a different niche audience, and runs into different challenges along the way. Some businesses are looking to grow in whatever way possible, while others are looking to build a specific customer base. Companies are as unique as the individuals who comprise them, and we understand that.
At Above the Fold, we start with a comprehensive SEO strategy to boost your website’s ranking, and to draw in a wider customer base. Then, we use the data we compile from this process, and expand your online reach even further. This can take the shape of social media campaigns, video series, and effective infographics and images. Although it starts with SEO, it doesn’t end there. Above the Fold can improve and boost your company’s online presence in a host of ways, each of which can be tailored for your company’s specific goals.
We value quality, long-term strategies. When you work with Above the Fold, you can be confident that the strategy we develop will boost your business for years to come. SEO can be approached as a short-term solution, but it can do so much more than that. For your company to last and to continually grow, you need to be constantly bringing in new clients. We understand that, and we construct our strategies with that longevity in mind.
Effective marketing strategies are about all-around excellence, attention to detail, and ideas that match with your company’s past and future. That’s exactly what you’ll get with our SEO plans.