Our Process

Our simplified, transparent process sets us apart from outdated online marketing firms-with results to match.

Your phone’s not ringing. People aren’t finding you online. What do you do?

You partner with an agency that offers a well-defined digital marketing process proven to build brand, drive traffic and increase sales.

At ATF we take care of everything from research and strategy to implementation to advanced tracking, to ensure that we accomplish what we’ve promised to do. We are completely transparent.

But just driving traffic to your site is so Web 1.0. That’s just the first step. You must provide a compelling experience once at the site that hooks your target’s interest and then converts that interest to sales – your ringing phone. We offer innovative ways you can do this, too.

We also know that success is a moving target. Things changes all the time – at the rate of 500-plus alterations a year to the Google algorithms that define your place in the digital universe. Not only do we keep up with new technologies and trends, we find innovative ways to use them in our digital marketing plans.

Research

2 weeks

Research
2 weeks

Implementation
10 weeks

Content Generation
26 weeks

Reporting
14-24 weeks

The Research Phase includes:

Keyword Research
We take a deep dive into your context to figure out how people will search for you. You’re a lawyer? We hone in on favorite case types. Dentist? We brainstorm procedures. Then, we evaluate each search term against supply and demand.

20% Research

Keyword Strategy
Using an array of tools, we understand how people search your field. We take a hard look at every possible search engine results page (SERP). We also map each keyword to a page on your website. If the page doesn’t exist, we recommend you create it.

30% Keyword Strategy

Competitive Evaluation
We see who’s ranking better than you. Then we kill them. Kidding…sort of. We see how strong the domain authority is for each competitor—and the relative difficulty of gaining a foothold. This tells us what’s realistic—then we go after it.

20% Competitive Evaluation

Competitive Evaluation
We see who’s ranking better than you. Then we kill them. Kidding…sort of. We see how strong the domain authority is for each competitor—and the relative difficulty of gaining a foothold. This tells us what’s realistic—then we go after it.

30% Guru Consult


Implementation

10 weeks

Research
2 weeks

Implementation
10 weeks

Content Generation
26 weeks

Reporting
14-24 weeks

The Research Phase includes:

Coding
First, we check to see if there’s anything preventing Google from “reading” your website. Broken links, bad coding, complex JavaScript: all of this impedes SEO. We nip these in the bud.

25% Coding

Speed
Sites that are slow to load—along with their corresponding codes—get a ding from Google. Mere seconds—caused by something as innocent as too many plugins—can make a huge difference. We rid the problem; introduce a solution: bam. Google’s impatient…and so are readers.

50% Speed

Copy
Speaking of readers, you’ve got to make sure you get them. Your site’s got to navigate cleanly and ooze confidence. New copy? You bet. If you need it, we will tell you.

25% Copy


Content Generation

26 weeks

Research
2 weeks

Implementation
10 weeks

Content Generation
26 weeks

Reporting
14-24 weeks

The Content Generation Phase includes:

Trends & Relevance
We analyze trending content. Then, we formulate an appropriate strategy.

10% Trends & Relevance

Content Strategy
We determine how much and how often you should be producing fresh content, and keep you accountable to it.

30% Content Strategy

Link Strategy
Building links is about first producing great content, then offering it to industry-relevant partner sites that want to reference your content. We perform background checks on these potential partners, and then broker a relationship for mutual linking and SEO benefit. In link building we focus on quality over quantity, so that it support and enhances your brand identity online.

60% Link Strategy


Reporting

14-24 weeks

Research
2 weeks

Implementation
10 weeks

Content Generation
26 weeks

Reporting
14-24 weeks

The Reporting Phase includes:

Basic Digital Tracking
We build a snapshot of your data that addresses all online marketing channels, using tools like call tracking and customized Google Analytics and Google Webmaster Tools. This includes visitors, leads, rankings, engagement metrics, and actual closed business.

50% Basic Digital Tracking

Advanced Tracking
For a deeper look into how you’re doing, we can use heat map tools or click tracking to understand what happens when users visit your site. From both types of tracking, we can identify areas for improvement.

50% Advanced Tracking


Summary

52-76 weeks

Research
2 weeks

Implementation
10 weeks

Content Generation
26 weeks

Reporting
14-24 weeks

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