On the outskirts of Toronto, Richmond Hill sits in a unique position in Canada. Being outside of the downtown Toronto core, it still retains a wide selection of businesses and industries that make it unique in the municipal landscape. As a business owner in Richmond Hill, you know that finding new outlets for marketing and promoting your business can be tough. Richmond Hill is a relatively small place and finding customers outside its borders can be a challenge to a business without the budget for a television or radio advertising campaign. Print advertising is next to useless these days from a B2C perspective, so what options remain?
A new trend is rocking the business world: the use of search engines to power marketing initiatives. Search engines are large indexes of information sorted by topic, relevance and trustworthiness. They present users with the option of looking up new information, brands, products, services, locations and more. The best-known search engine in the world is Google. Google powers billions of searches every hour of every day, making it one of the largest information holders in the world. It is clear what benefits can be had for business websites that are featured on Google’s first page of rankings for given keywords. Since the majority of search engine users will click on a result that shows on the first page of a given search, ensuring that your business ranks on the first page of Google results for your goods and services.
If you don’t know the importance of ranking on the first page of Google, consider the following facts:
When you look at these figures, it becomes clear that not appearing on the first page of Google results means you are losing up to 90% of your potential clients to your competitors without even having a voice to compete with them. Clearly, this is a matter that requires your consideration. Luckily, there are strategies available to you to help you generate more brand awareness, higher levels of traffic to your website, and more sales and revenue for your business.
Search Engine Optimization (SEO) is a process whereby your website is built up to reflect the best practices issued by Google. This means fitting your website’s code to the ranking algorithm Google uses, ensuring that keywords you are targeting are showing up on relevant pages, and creating and maintaining relevancy and authority for your website reflecting the terms you wish to target. Ensuring that your website is optimized for search engines is a key factor in any future digital marketing campaigns and should be at the forefront of your mind if you want to be included in Google search results for the goods and services your business provides.
Above The Fold Media is an SEO agency centered in downtown Toronto that has conducted SEO campaigns for clients in numerous industries and fields all with the intent of placing them on the first page of Google results. In this we have an impressive success rate, and we believe we can gain the same results for you. Our competitive edge comes from 3 factors:
To start with, our team of professional SEO’s each have years of experience in the digital marketing industry. This gives us the knowledge and expertise to provide insight and top-quality decision-making when assessing your website and determining the best strategies and tactics to employ to accomplish the goals in your campaign.
Once we have established an action plan for your website’s ongoing marketing success, we utilize our in-house tools created by our development team. These in-house tools are customized to allow us to work beyond the limits of traditional SEO tools, giving us greater depth of understanding when it comes to your website and how it is viewed by Google. Most digital marketing agencies rely on a set of tools that are publicly available and used by the majority of other agencies. Our tools give us the flexibility to look beyond what our competitors are doing and get into the nitty gritty details of what will move the needle with regards to your website’s rankings and traffic.
Lastly, our drive for customer satisfaction sets us apart from our competitors. At Above The Fold Media, you are more than just an account number. We want to get to know you, your business, and how we can maximize your success by leveraging your strengths and minimizing your weaknesses. From start to finish, our goal is to ensure that you are pleased with our work. That has always been a focus of our campaigns and will continue to be regardless of the duration and scope of your campaign. At the end of the day, we want our reputation for good, hard, honest work to be earned and referred by customers like you.
At the end of the day, you want to know that the results your SEO campaign generates will place you on the first page of Google results, will generate website traffic for you and will lead to higher sales and revenue figures. We have the knowledge, experience, team and tools to make that happen for you. If you want to experience the Above The Fold Media difference, give us a call today and let us show you how we can improve your website traffic and revenue within a few short months.