PPC & Landing Page Optimization Case Study

The Challenge

With Canada’s premier Background check company that does fast, easy and secure criminal background checks for employers and individuals from its Toronto office. But in February 2015, it decided that it needed Above the Fold’s help to check its digital marketing efforts, which were yielding modest sales and little awareness.

The Solution

ATF began by conducting an audit of Triton’s existing PayPerClick Strategy, Landing page and overall lead generation performance. We identified that in the PPC campaign multiple settings caused them to generate a lower quality of traffic – not good value for their efforts.  As part of their PPC campaign, we created special landing pages to improve conversion rates, including messaging, a clear distinction between businesses and individuals with the copy and Calls to Actions.

The Results

Triton’s PPC strategy started almost immediately yielding dramatic improvements. A modest 322 clicks per month in its PPC rose to more than 2,350, or a 722% increase in the month of May 2015.  And more importantly, sales increased by 129%. Our client now clearly understands what works for them, and doesn’t, and has mapped a clear way forward to achieve sustained business growth.

The Testimonial

“Sales and awareness have gone through the roof. Before ATF, we could expect to increase our account base by 50% annually. We’re now at 150%. What’s more, they worked with us fine tune a direct online strategy that now funds all of our Google advertising. We’re thrilled by what they have done for us.”

—Backcheck Company, President and Founder

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