All Posts by David Sahly

About the Author

David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.

Jun 29

Using Social Software to Amplify Your Business

By David Sahly | Blog

Software Series Part 1 Tedious social media workflows eat up valuable time that you could be using to accomplish other important tasks.  That’s why more and more online marketers are using software tools to automate their most time-consuming social media chores. There are a lot of different social media software tools out there, but not […]

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Jun 27

Linkedin Social Series Part 4

By David Sahly | Blog

Use Linkedin For Your Business While Linkedin may not be as big as Facebook, it is the largest and most widely used professional network. One in three professionals are actively using Linkedin. This is a perfect platform to connect with other professionals and market your business, especially if you are a business to business (B2B) […]

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Jun 22

SEO: Google Versus Bing

By David Sahly | Blog

What You Need to Know About Different Search Engines Search Engine Optimization (SEO) is a marketing practice that focuses on building the organic ranking of a website. SEO uses both technical and creative elements to improve rankings, drive traffic, and increase awareness in search engines. Rather than go into the details of SEO ranking practices, we’re going […]

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Jun 15

Public Domain vs Copyright

By David Sahly | Blog

Are You Using Your Images Legally Using images in content creation and on social networks has a number of benefits for marketers looking to engage with stakeholders. Content that's shared on social media channels have a much higher chance of creating engagement when it has an image attached to it. In fact, here are just a few important […]

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Jun 13

Social Series Part 3 Twitter

By David Sahly | Blog

How To Use Twitter For Your Business After Facebook, Twitter is one of the most popular social media platforms. Boasting over seven million monthly active visitors in Canada alone, if your business is not tweeting, now is the time to get started! Welcome to Part 3 of the Social Media Series. This post will discuss how to […]

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Jun 06

Brand Consistency

By David Sahly | Blog

Why it is Just as Important to Keep Your Brand Consistent Online and Offline As a business owner, you should be familiar with brand development. Many businesses often struggle with developing and maintaining a consistent brand. Keeping your brand consistent is not simply about using the same logo, or colour scheme. It is much more than that. What […]

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Jun 01

How to Convert Potential Customers

By David Sahly | Blog

5 Simple Ways to Help Increase Customer Conversions Is your bounce rate higher than it should be? If you follow these 5 conversion rate optimization (CRO)CRO techniques, you’ll be well on your way to improving your sales statistics. 1. Keep it simple If your website is complicated and busy, you’re losing money. Your site’s user interface should […]

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May 30

5 Creative Ways to Build Links

By David Sahly | Blog

How to Build Links Building links the right way takes some work. However, the payoff can be enormous if your efforts are successful. Here are 5 creative white hat tactics you can use to encourage influencers to send traffic your way. 1. Make friends With the rise of the social web, friendships and alliances are more important than ever. Ordinary […]

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