All Posts by David Sahly

About the Author

David Sahly has spent his entire career working with organizations of all sizes to come up with practical digital media strategies that work. Before founding Above the Fold Media, he worked at Search Engine People as the Senior Manager of Business Development. He has his hands in every part of the marketing development strategy and is passionate about watching businesses thrive.

Jun 06

Brand Consistency

By David Sahly | Blog

Why it is Just as Important to Keep Your Brand Consistent Online and Offline As a business owner, you should be familiar with brand development. Many businesses often struggle with developing and maintaining a consistent brand. Keeping your brand consistent is not simply about using the same logo, or colour scheme. It is much more than that. What […]

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Jun 01

How to Convert Potential Customers

By David Sahly | Blog

5 Simple Ways to Help Increase Customer Conversions Is your bounce rate higher than it should be? If you follow these 5 conversion rate optimization (CRO)CRO techniques, you’ll be well on your way to improving your sales statistics. 1. Keep it simple If your website is complicated and busy, you’re losing money. Your site’s user interface should […]

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May 30

5 Creative Ways to Build Links

By David Sahly | Blog

How to Build Links Building links the right way takes some work. However, the payoff can be enormous if your efforts are successful. Here are 5 creative white hat tactics you can use to encourage influencers to send traffic your way. 1. Make friends With the rise of the social web, friendships and alliances are more important than ever. Ordinary […]

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May 25

When to Start Your PPC Campaign

By David Sahly | PPC

How Soon is Too Soon? Running a pay per click (or PPC) campaign is useful to promote your business, or special offers within it. But in the grand scheme of your marketing strategy, how do you know when to incorporate PPC advertising to your campaign? When establishing your business marketing strategy, there are a few factors that […]

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May 20

Are You Targeting the Wrong Audience?

By David Sahly | Blog

Do You Know Who Your Target Audience Is? The fundamental part of any type of marketing, online or offline, is understanding the consumer. Today, identifying the correct audience can be a challenge. With a wide array of niche products comes a variety of consumer preferences. How can you be sure you are marketing to and […]

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May 17

What You Should Know About Social Etiquette in 2016

By David Sahly | Blog

Social Dos and Don’ts Developing a social media presence is one of the most common online marketing tactics for small businesses. It’s a logical first step to increase awareness and develop your company’s brand. But, what if the social media practices you use are actually hurting your business? This comprehensive list of social media guidelines […]

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May 16

What You Need to Know About SEO

By David Sahly | Blog

That You Need to Know About SEO We should all be familiar with Search Engine Optimization (SEO), but just in case here’s a quick refresher. SEO is a compilation of strategies used to improve a website’s ranking position in search engines. Using SEO tactics also helps companies increase the organic traffic to their website and […]

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