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Aug 17

Everything you need to know about Google Hummingbird

By admin | Blog

 What Business Owners Need to Know about Google Hummingbird Google’s Panda and Penguin algorithm updates created quite a stir in the SEO world. Changes made during those updates caused major industry changes. After Panda and Penguin, scammers lost a heap of money– but so did a lot of popular brands. At the same time, underperforming domains […]

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Aug 15

Are you Asking SEO Companies the Right Questions?

By admin | Blog

What to Ask When Looking for SEO Internet marketing works. That’s why so many Fortune 500 companies are dumping money into digital marketing campaigns. The average firm devoted 29 percent of its marketing budget to internet marketing in 2014, according to Web Strategies lead marketer Neal Lappe. By 2019, 35 percent of all marketing efforts […]

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Aug 10

Everything You Need to Know About Google Panda

By admin | Blog

Google Panda and Your Website Content Google Panda is an algorithm that works to downrank pages that are low-quality, which means that higher-quality websites with valuable content rise higher in search results. According to their Webmaster Central Blog, Google recommends that website publishers focus on delivering the best possible experience for users. They explicitly state […]

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Aug 08

Is PPC Software Worth the Extra Work?

By admin | Blog

Software Series Part 3 If you want to run a PPC campaign effectively, you need to use software to collect reports, track ads and see how well you’re performing. PPC is in many respects a numbers game.  If you don’t keep track of your numbers, your campaign will go nowhere and you’ll wind up losing […]

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Aug 03

What You Need to Know About Google Penguin

By admin | Blog

Google Penguin and Back-link Profiles Google Penguin was first released in 2012 as the search engine’s response to “black hat” SEO tactics for link building. Since Penguin first came out there have been numerous updates to the algorithm. Google targeted link building techniques that focused on link schemes. Some examples of link schemes that Google […]

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Aug 01

Online Sales vs Brick and Mortar Sales

By admin | Blog

Why You Need A Physical Address and Online Address for Your Business Thanks in large part to Amazon, book stores across North America have closed their doors for good.  Small booksellers just can’t compete with Amazon’s huge selection and low prices.     But what will become of traditional brick and mortar stores in other sectors? […]

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Jul 25

How to Interpret Search Analytics

By admin | Blog

o You Understand Search Analytics? What do visitors do when they land on your site? Where do they click? How long does it take to load? Where is your traffic coming from? What kind of search terms are your visitors using to find you? If you want to pull in more leads, increase your conversion […]

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Jul 20

Successful Online Marketing in 2015

By admin | Blog

Marketing Tactics Worth Emulating In the world of internet marketing, a familiar old axiom rings true: if you don’t know where you’ve been, you don’t know where you’re going.  Analyzing recent trends can help us plot the future. What did businesses do to upgrade their online marketing efforts last year? Let’s take a look. They […]

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Jul 18

How Content Creation Differs Between Platforms

By admin | Blog

Differences in Content Creation When most people visualize the word “content” they think of blog posts like this one. Blogging platforms are important– but they’re only one piece of the content puzzle. If you want your content to reach large audiences, you have to know how to know your way around many different types of […]

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